Brand YOU is an initiative developed by Mushroom Group supported by Victorian Government through Office for Women, which brings together the powerful voice of Female Musicians, Artists and Women in the Australian Music Industry to positively connect with girls and young women around the pressures impacting their everyday lives in today’s society.

Alice Ivy

Multi-instrumentalist Alice Ivy’s eclectic signature sound spans sample-influenced soul, hip-hop and electronic pop.

With 8 consecutive singles on high rotation at triple j and a swag of live gigs and a reputation for explosive live performances, Alice Ivy is fast becoming recognised as one of Australia’s most versatile and exhilarating artists and producers.

Her second album, ’Don’t Sleep’, including collaborations with Thelma Plum, Ecca Vandal, Odette & Montaigne was released worldwide July 2020.

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Hazel Gordon

A&R, Native Tongue

Hazel is a Melbourne/ Naarm based A&R at Native Tongue Music Publishing. In this role Hazel spends much of her time scouting the most relevant and current opportunities for Native Tongue writers and producers. Her main duties include booking national and international writing trips, setting up co-writing sessions, and pitching songs to labels and artists to be released/cut.

D'Arcy Spiller

D’Arcy Spiller may yet be an unknown quantity, but her music will transport you to some achingly familiar places.

Capturing your imagination and attention, the tender compositions of hedonism and hurt on her debut EP ‘Little Demons’ (June 2020) are sung with a voice that could shuck the most brittle heart.

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Blaise Sherrie

Label Manager, Mushroom Group

Blaise Sherrie is a Label Manager at Mushroom Group, and oversees I OH YOU, Soothsayer, 100s + 1000s and multi-Platinum selling group Bliss n Eso. Within this role Blaise oversees label operations and manages a small team to execute campaigns across the three labels within her remit.


Zimbabwean born and Melbourne based singer-songwriter, Thando, has been gracing stages around Australia with her electric presence and powerhouse vocals.

Heralded as a commanding performer, her ability to tell a story takes her audience on a journey of loving oneself and reflection.

Her much anticipated second EP, ‘Life in Colour’ is due for release late 2020, as the multi-dimensional performer is forging forward to solidify her status as Australia’s newest first lady of R&B.

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Alie Pickin

Project Coordinator, Mushroom Group

Alie is a Project Coordinator at Mushroom Group facilitating Community Engagement programs largely centred around Music Education. She has a wealth of diverse experience from her 10 years in the industry across PR, Publicity, Events and Education.


An in-demand collaborator, Sophie Payten’s – aka folk-pop singer/producer Gordi – has worked and toured with Troye Sivan, S. Carey, Bon Iver, Sam Smith, Of Monsters And Men and Fleet Foxes and on the way has delivered a string of poignant and critically acclaimed tracks.

Her album ‘Our Two Skins’ chronicles the intense, impossible time spent renegotiating who she is and her fit in the world.

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Loz Grice

Senior Publicist, Mushroom Group

Lauren ‘Loz’ Grice has worked at Mushroom for seven years and across her career has over 10 years of extensive label experience, currently working in the role of Senior Publicist across Mushroom Labels.


Singer, songwriter, musician; Isabella “izzi” Manfredi is one of the most respected women in the Australian Music Industry. Although best known for her highly energetic and captivating stage presence, she is an exceptionally talented and diverse songwriter with an important view to share, as recognised in 2019, when Manfredi received Mushroom Music Publishing’s Recording Grant to help create her debut solo album.

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Jess Keeley

Artist Manager, Maverick

Beginning her music industry career in front of the microphone as a radio and television presenter Australian native Jess Keeley has been managing artists for the past ten years. With a diverse clientele of developing artists (Glowie, Cap Carter), established stars (izzi – The Preatures) and absolute icons (Shania Twain) Jess has recently returned to Sydney to expand her Australian roster and bring her international experience to her hometown industry.

Amy Dowdle

Amy Dowdle is one half of sibling duo, Lastlings with brother Josh.

Musically self-taught, Amy has devoted the better part of 5 years to song writing and production from their home studio.

Lastling’s recent single ‘Take My Hand’ shone a light on their signature, emotive lyricism and intricate, transportive pop soundscapes. With the band’s current release ‘No Time’ eclipsing 5 million streams in its first 2 months.

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Siobhan Kranz

Senior Marketing and Communications Manager, Mushroom Group

Siobhan has been working in the music industry for over 8 years and is most fascinated with the intersection of the arts, society and innovation. She currently works as Senior Marketing & Communications Manager at Frontier Touring.